American Buddhist Net

SAN FRANCISCO, CA - Dr. Bronner's Magic Soaps, the country's top selling natural soap brand, has upped the ante in its bid to clean up the rampant organic misbranding in personal care aisles. The family owned business filed its Second Amended Complaint today in San Francisco Superior Court against numerous personal care companies that use non-organic pesticide-intensive agricultural and/or petrochemical material to make the main cleansing and moisturizing ingredients of their misbranded "Organic" products. Defendants include, among others: Hain-Celestial (Jason "Pure, Natural & Organic; Avalon "Organics"); Levlad (Nature's Gate "Organics"); Kiss My Face "Organic"; YSL Beaute Inc (Stella McCartney's "100% Organic Active Ingredients"), Country Life (Desert Essence "Organics"); Giovanni "Organic Cosmetics"; and the certifiers Ecocert and OASIS.

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