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Agave: A Triumph of Marketing over Truth

Sat, 2009-07-04 05:02 — ABN

The popularity of agave syrup, also called agave nectar, is on a meteoric rise -- thanks in large part to clever marketing which positions the product as a healthy alternative to sugar and artificial sweeteners.

Agave is also heavily promoted as a low glycemic food, enticing diabetics.

I’ll discuss just how “healthy” agave is in a minute.

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